Overview
GAMA iQ Thailand is the official Thai storefront for GAMA Professional’s iQ hair dryer range, operated by Glamour Salon System (Thailand). The line-up centres on two products: the iQ Perfetto, a lightweight 294 g professional dryer with a brushless motor, and the newer iQ2 Perfetto, which adds Turbo mode, Oxy Active Technology and Smart Standby.
The project focused on presenting a premium, technology-led product the way it deserves to be seen: a dark, cinematic product experience that makes engineering details like motor speed, smart heat control and the patented Star Nozzle feel tangible, while keeping the path from discovery to checkout short and clear.
The website serves two audiences at once: salon professionals who compare performance and specifications, and home users looking for salon-quality results. It combines product storytelling, model comparison, education and a full online store in one consistent bilingual (English and Thai) experience.
Objectives
- Create a premium, product-first digital presence that matches GAMA’s award-winning, Italian-engineered positioning.
- Give each model its own dedicated product page so the differences between iQ and iQ2 are easy to understand.
- Translate technical features such as brushless motors, smart heat control and Oxy Active Technology into clear, visual benefits.
- Build a smooth WooCommerce shopping journey from product page to cart and checkout.
- Strengthen trust with official-distributor messaging, warranty, shipping and returns information, and guidance against counterfeit, non-TIS-certified products.
- Support English and Thai audiences with a consistent experience in both languages.
- Deliver a fast, fully responsive experience across desktop, tablet and mobile.
My Role (UX/UI & WordPress Dev)
- Website Strategy & Planning
- Information Architecture
- UX/UI Design
- Responsive Web Design
- Visual Direction & Motion
- Product Page Design
- Product Feature Storytelling
- Model Comparison UX
- WooCommerce Store Setup
- Cart & Checkout Journey
- Bilingual Content Structure (EN / TH)
- WordPress Development (Blocksy & Greenshift)
- GSAP Scroll Animations
- FAQ, Policy & Support Pages
- SEO-Friendly Website Structure
- Mobile & Performance Optimization
Results
Delivered a sleek, cinematic brand experience that positions GAMA iQ as a premium styling tool rather than a commodity appliance.
Dedicated product pages and feature-led storytelling make it easy to see what sets each dryer apart: weight, airflow, drying speed and scalp-friendly heat control. Scroll-driven animation brings the product’s engineering to life without slowing the site down.
An integrated WooCommerce store turns that interest into sales, while clear shipping, warranty and returns information, together with official-distributor messaging, builds the confidence customers need to buy online.
The bilingual WordPress setup gives the team a scalable foundation for launching new models, publishing blog content and running promotions while keeping a consistent visual system across the site.
