BerryDent – PT Design & Dev

Overview

Berry Dent offers a unique hybrid toothpaste that combines the natural benefits of antioxidant-rich berries with proven fluoride protection. Their formula includes ingredients like raspberry, blueberry, blackberry, cranberry, and acai berry, aiming to provide a healthier, brighter, and more confident smile. The product is free from triclosan, parabens, and sugar, catering to health-conscious consumers seeking eco-friendly oral care solutions.

Objectives

1. E-commerce Platform: Develop a user-friendly online store to facilitate product sales.
2. Brand Identity: Create a modern and appealing design that reflects the natural and innovative aspects of the product.
3. Product Presentation: Showcase the toothpaste’s unique ingredients and benefits effectively.
4. SEO Optimization: Implement strategies to enhance online visibility and attract potential customers.

My Role (UX/UI & WordPress Dev)

As the UX/UI Designer and Developer, I led the project through several key phases:

1. UX Strategy: Designed an intuitive layout that guides users through product information, benefits, and purchasing options.
2. Visual Design: Developed a clean, modern aesthetic that aligns with Berry Dent’s branding and values.
3. E-commerce Development: Built a responsive online store using WooCommerce, ensuring ease of product management and secure transactions.
4. SEO Optimization: Implemented SEO best practices to improve search engine visibility and attract health-conscious consumers.
5. Content Structuring: Organized product information and benefits to inform decision-making and encourage purchases.

Results