FoxConnect – PT Design & Dev

Overview

FoxConnect is a comprehensive booking and CRM platform tailored for service-oriented businesses in Thailand. By integrating seamlessly with LINE Messenger—the country’s most widely used messaging app—it enables businesses to manage appointments, customer relationships, and communications efficiently, all within a familiar interface.

Objectives

1. User-Centric Design: Develop an intuitive and accessible interface that caters to both business owners and customers.
2. Seamless Integration: Ensure smooth synchronization between the platform and LINE Messenger for real-time communication and booking.
3. Scalability: Design a system capable of supporting various business models, from single-location salons to multi-branch clinics.
4. Efficiency: Implement features that streamline operations, reduce manual tasks, and enhance customer satisfaction.

My Role (UX/UI & WordPress Dev)

As the lead UX/UI designer and web developer, I was responsible for:

1. User Research: Conducting interviews and surveys with business owners and customers to identify pain points and needs.
2. Interface Design: Designing a clean, modern aesthetic that aligns with the brand and enhances usability.
3. Development: Implementing the design into a fully functional website, ensuring responsiveness and performance across devices

Results

Enhanced User Experience: Simplified workflows and intuitive design reduced booking errors and improved customer satisfaction.

Operational Efficiency: Automation of scheduling and communication tasks freed up time for business owners to focus on service delivery.

Scalability: The platform’s flexible architecture supported the growth of businesses, accommodating multiple branches and practitioners.

Market Adoption: Increased adoption among service businesses in Thailand, positioning FoxConnect as a leading solution in the industry.