BoxBox – PT Design & Dev

Overview

BoxBox is a stylish online apparel store focused on performance wear—blending comfort, quality, and fashion with technical craftsmanship. With collections like “Sundae League” jerseys and fabric lines such as CloudSoft™, NexDry™, and LuxDry™, the website showcases a unique blend of lifestyle and innovation for fashion-conscious users seeking both style and functionality.

Objectives

My Role (UX/UI & WordPress Dev)

As the designer and developer, I guided the project through multiple key phases:

1. UX Strategy: Organized the site’s information architecture to guide users from fabric features to product categories (e.g., T-shirts, Polo, Sundae League).
2. Visual & Interaction Design: Created modern, brand-consistent mockups that highlight material performance and product benefits.
3. WordPress Development: Built a custom e-commerce platform using WooCommerce or a similar solution for easy content updates, product management, and secure checkout.
4. Mobile Optimization: Ensured a seamless shopping experience across devices, emphasizing touch interactions and responsive layouts.

Results